Our overall messaging framework is to call out the villains –the justices who overturned Roe and MAGA extremists passing abortion bans – while offering a vision for the future where Democrats fight back and pass federal legislation that protects and expands reproductive freedom.
You’ll notice that we use the term “reproductive freedom” frequently. That’s because it speaks to a value we all have in common: personal freedom. Using terms like “abortion access” or “abortion care” makes sense in many contexts but doesn’t tell the full story, this issue is also about other types of reproductive healthcare as well as values like privacy and bodily autonomy.
General messaging toplines
Our bodily autonomy should not depend on what state we live in.
MAGA Republicans across the country have passed cruel abortion bans, leaving millions of people unable to access necessary healthcare.
Abortion bans hurt everyone, but cause the most harm to Black, brown, and low-income individuals.
Everyone, everywhere should have the right to seek reproductive health care – and have meaningful access to that care.
Democrats in Congress need to continue fighting back against these abortion bans and pass federal legislation to protect reproductive freedom for all.