Are you a new group that’s ready to get started talking to voters about upcoming elections and what’s at stake in your community? Are you an experienced group who would like a little more guidance on effectively reaching out to voters?
The Voter Engagement Tactics (VET) Guide is here!
The VET Guide is a detailed resource that walks you through each step of building out your own custom voter engagement plan. It discusses setting your goal, planning your strategy, and choosing the tactics that will work best for you and your group to connect with voters at the local level, get them the info they need, and turn them out to vote and make their voices heard. The VET Guide isn’t just for busy election years. The VET Guide will help you with any type of voter engagement work you and your group would like to plan.
Whether it’s during an important midterm or presidential election cycle, or during an “off” year when you can build relationships with voters and strengthen your groups, the VET Guide is here to help with:
- Goals, strategies, and tactics
- Desired outcomes, strategies, tactics, and goals
- Establishing Your Desired Outcome
- What will change if we solve the problem?
- Planning Your Strategy and Choosing Your Tactics
- Setting Your Goal
- Messaging Tactics and Effective Timeframes
- Voter Registration
- Issue ID
- Ballot Measures and Referendums
- Primaries
- Persuasion
- Candidate Support
- GOTV Period
- Methods of Voter Engagement Tactics
- Direct Voter Engagement
- Relational Organizing
- Voter Registration
- Indirect Voter Engagement
- Volunteer Recruitment and Group Growth
- When to incorporate Volunteer Recruitment into your strategy
- Best Practices for Volunteer Recruitment
- Next Step and Tracking Your Progress
- Who should be involved?
- When should you plan check-ins and debriefs?
- Preparing for next year
- Best Practices
Get started reading the guide now! And don’t forget to print out the handy worksheet to help you build out your voter engagement plan as you read through The VET Guide.
Happy VET Planning!